I was looking back through the book and saw something from the first chapter that I liked. The question about what are some problems or oppertunites in your area/business. I think that there are many times that these can go hand in hand. I also belive that teh two are directly related. If you can come up with an oppertunity for people which also alleviates a problem you are having, you have a win/win situtaion. This affects my project in relation to the issue of minority recruitment within the college of agriculture. The oppertunity for students that college gives them is a great benefit to them. This would also benefit the college of agricutlure by increasing the diversity of our college.